Painted advertisements: good or bad?

On Gravois right around Bates you will find some relatively new business adornments on some fine looking old buildings. 

I am fascinated with ghost signs all over St. Louis.  And it's good to see newer ones.  I think they add character, but I have friends that can't stand painted bricks of any kind.

Here are 3 that are within a 1/4 mile of each other:

I'd like to hear from you on what you think of painted advertisements on brick buildings.