Ghosts of St. Louis Movie Theaters Past

Previously, I discussed the four remaining, fully operational, St. Louis cinemas. While looking into their backgrounds, I became fascinated with the history of the past theaters of St. Louis...most of which are long gone.

How'd I find out about these places?

Well, there's always more than one way to try to understand the past.

You can take the academic approach and go straight to the library, reading through the documents, papers, maps and corroborated information that may or may not exist...this is the time consuming route, the route journalists and other people getting paid should take. Or, you can scour the internet or best of all, get out and see for yourself (my go-to method) and try to imagine the place and how a theater would have fit into the fabric of the neighborhood. The dark horse method, usually the most fun and personable, you can read from or listen to first hand accounts from people who were there or who devoted their time to research and share it with the public. 

For the latter, there is a fantastic source:

Cinema Treasures

This online catalog of movie theaters past and present has some incredible photos and snippets of information. Some of this info is crowd-sourced, so it may be more on the subjective or anecdotal side and there are some cases of slightly inaccurate details. However, that should not stop you from exploring this amazing site.

Lord knows I did, for almost a week straight. And the point of this post is to share a list and as many photos of the St. Louis theaters of the past that I could find.

Most of the entries of St. Louis theaters were written by one Charles Van Bibber. This guy obviously has a ton of experience and first hand knowledge of the city's theaters. I tried to connect with him to get his story and understand how he has so much information and experience with St. Louis theaters. We connected briefly via social media channels, but there was no interest to meet or do an interview. So it goes.

But in typical St. Louis small town/big city fashion, the plot thickens.

I was at a local tavern and started spieling about my new-found obsession with local theaters, and the conversation spread to the table behind me where sat someone who just happens to be an urban explorer with tenfold my experience. Turns out, this guy has devoted a tremendous amount of time looking into this same topic and just so happens to have a three-ring binder filled with research, photos and info...I have connected with him and hope to revisit that conversation and follow up on this fun topic. We'll see.

These chance connections are one the things that makes St. Louis such a charming place to live.

Anyhow, after spending a solid week of my spare time reading, riding around and looking for photos of the St. Louis theaters, I thought I should share my findings and a summary of the info I pulled from various sources.

As a result of my online research, I've also become fascinated with the all-black movie and vaudeville houses and will be posting my findings on them as soon as I do a little more poking around and after I read this recent find on eBay:

But, my true fascination with movie theaters started with something very simple: the signs...the metal and neon of the grand marquees. These signs are disappearing at a tragic rate. I've lived here for ~21 years and many of my favorite metal signs have vanished. Movie theaters and cinema in general are one of the greatest things 20th Century American's gave the world. It is a strength of ours and the buildings themselves were built to be an extension of that artistic expression, a gift to the neighborhood or city in which they resided. There were over 150 theaters at one point in the heyday of St. Louis neighborhood theaters, so there was fierce competition as well. >90% of them are gone...meaning demolished, wiped out. This is not a St. Louis-only problem: the other three Midwestern cities I scanned (Kansas City, Memphis and Cincinnati) have lost most of their theaters too.

History was not on the side of the movie houses. Many were simply places to get the hell out of the heat, a brief respite from the hot and humid St. Louis summer before the onset of affordable central HVAC. Then came T.V. in the 1950s, burlesque/go-go dancers in the 1960s, XXX adult films in the 1970s and VHS/Beta in the 1980s...by the 90s most of the theaters were all gone (except the Hi-Pointe and Union Station Cine)...it seems these buildings were under constant attack by technology and the changing times. It was tough to keep up, many older theaters were reconfigured to skating rinks or bowling alleys. Pair that with the intense wave of suburban flight that continues to suck people from St. Louis to the tune of nearly 550,000 people lost since 1950...the customers up and left and demanded newer multi-plex theaters surrounded by a sea of surface parking. Such is the trend to this day in the suburbs.

A good example of this eventual demise is the Garrick Theater built in 1904 and eventually razed in 1954. It started as Loew's playhouse and transitioned to vaudeville around the time of World War I, legend has it Al Jolson and Fanny Brice performed here.

Then it transitioned to a burlesque, check out the fine print: "69 people, 32 white, 37 colored", progressively inclusive or insanely racist?

Then by World War II it had become an adult movie house. It was razed in 1954. (source)

Now Showing:  "Burning Question- Victims of the New Sex-Craze"

Too bad we lost so many of these places. But luckily, Cinema Treasures is a repository for some photos that are invaluable if you are trying to understand the history of St. Louis. I've spent way too much time on this site dreaming, driving around getting current photos, trying to find where these once stood; but again, the point of this post is to mine through the photos and information and share the St. Louis-centric stuff for your consideration.

There are other valuable resources out there for documenting St. Louis theaters, usually the ones that are being demolished, like Built St. LouisVanishing STLEcology of AbsencePinterest and several Flikr accounts I stumbled upon. But for a central repository for vintage photos of the cinemas, you can't beat Cinema Treasures.

When searching for 'St. Louis' on Cinema Treasures, it counts 160 theaters, of those 132 are actually in St. Louis (many are in the 90 or so cities in St. Louis County and unincorporated parts of the suburbs that will not be discussed here).

Of those 132, 38 have no photos available so there is no current photographic evidence readily available online. Sadly some of these were the all-black theaters including Booker Washington, Douglass, Laclede, Casino, Marquette, etc. The Lyric was demo'd for the current Busch Stadium parking garages. All these buildings are gone and photos are not readily available online. Here's a list of the 38 theaters with no photo images on Cinema Treasures:

Dig a bit deeper and you can find some photos of some of these missing places. For instance, I was interested in the King Bee (great name), Tower and Chippewa Theater at 3897 Broadway which supposedly became the home of an appliance store owned by locale pitchman-legend Steve Mizerany. I was able to find these:

"a 50 cent show for 5 cents"

Used to host "battle of the bands", just down from the white water tower in the College Hill Neighborhood

will need to verify this

There are 35 theaters (Kings is listed in error) that have photos of the buildings, but no obvious discernible evidence of the signage that it was indeed that particular theater.

Here are a couple examples:

Bonanza: 2917 Olive Street, 63103

Maffitt: 2812 Vandeventer, 63107

New Merry Widow: 1739 Chouteau, 63107 (near Ameren)

Go check them out, many are already gone or on their way to the landfills and brick/scrap thieves.

The good news is, there are 59 theaters with photos of the the buildings when they were operational or with enough there to verify it.

Some were massive losses to Mother Nature, Urban Renewal, or good old fashioned abandonment and neglect.

In my humble opinion the biggest losses were the Ambassador, Congress, Granada, Grand, and Loew's State...nearly all victims of either urban renewal or neglect.

The Ambassador

at 411 North 7th Street was a Downtown treasure. How the hell do we continue to allow this kind of thing to happen? Shamefully, this was destroyed in 1996. Mercantile Bank got the demo permit...and the fools in charge of the city let it happen.

Instead of a big city work of art we have a dead zone "plaza" in the heart of downtown:

The Congress at 4023 Olive Street was in the Central West End.

The Grenada at 4519 Gravois was in the Bevo Mill Neighborhood at Taft and Gravois from 1927 - 1992. The 70s - 90s were brutal for demo's in St. Louis.

Then (image via Cinema Treasures)

Then (image via Cinema Treasures)

Here's the current site use:

                                   Now (image via Google Street View)

The Grand Theater at 514 Market was built in 1852 and destroyed in the 1960s for the latest round of bad ideas (read recent NFL football stadium proposal just north of Downtown) associated with Busch Stadium II which stripped most of Downtown of it's history and brought us a ton of parking lots and surface lots...all activity killers. Busch II lasted for a mere 40 years but its wake of destruction was intense and we're left with...parking lots.

The Loew's State Theatre was at 715 Washington Boulevard. It was demo'd in 1983...

You get the idea, we've lost a lot over the years. St. Louis was built to be amazing and special and boomed when America did...sadly its bust years were devastating as ~0.5M people vacated for the exploding suburbs in a mere 50 years. This vacuum hit the oldest parts of the city hardest.

I've shown the most grand losses, but there are many, many others worth noting.

Following are those others that we have lost entirely or are still there, waiting for someone with the means to save them. All photos were sourced from the Cinema Treasures website.

The Roxy at Lansdowne and Wherry in the Southampton Neighborhood, the building was there from about 1910 through 1975:

The Macklind Theater on Arsenal, just west of Macklind in the Hill neighborhood was operational from about 1910-1951:

Then (image via Cinema Treasures)

Now (image via Google Street View)

The Melba was at 3608 South Grand near Gravois. Here's the entry from Cinema Treasures:

The Melba Theatre was opened on November 29, 1917. After adding a long succession of neighborhood houses, Fred Wehrenberg acquired the Melba Theatre. The 1,190-seat house on Grand Avenue had an airdome next to it. During warm evenings, shows would be stopped in the auditorium, and film reels carried to the airdome. The movie would then continue in the cooler outdoors.
When built, the Melba Theatre had a park in front of it. Later, an office building with stores was constructed on the site of the park. It formed an arcade which led to the lobby of the theater.
When the theater was torn down, the office building remained. The marquee from the Melba Theatre was moved to the Melba Theatre in DeSoto, Missouri, another theater acquired by the Wehrenberg chain.

This beautiful building is still on Grand, here's a more current view:

The Ritz theater was at 3608 South Grand near Juniata and operated from 1910-1986:

The site is now a pocket park with ideas of commemorating the Ritz. Here's a story and excerpt from NextSTL:

"A proposal by artist Walter Gunn has been chosen by popular vote to seek funding. His proposal, titled Ritziata, received more than 42% of votes cast for proposed art installations on the site. You can read the full proposal text below. Now that a selection has been made, an Indiegogo campaign has launched. The funding goal is $133K."

The Shenandoah at 2300 South Grand and Shenandoah operated from 1912-1977:

The Columbia was at 5257 Southwest on the Hill and it is rumored that Joe Garagiola worked there:

photo source: Landmarks Association of St. Louis

The Princess was at 2841 Pestalozzi and is still there although bastardized with a fairly heavy hand:

theater as a church

current scene in Fox Park Neighborhood

The Apache was at 411 N. 7th Street:

The Apollo Art was at 323-329 DeBaliviere and was raided several times by the police because they were showing foreign and independent films:

The Arco was at 4207-11 Manchester in Forest Park Southeast, now called the Grove:

The Armo Skydome was at 3192 Morgan Ford, now a 7-11.

The Aubert was at 4949 MLK:

The Avalon was at 4225 S. Kingshighway just south of Chippewa.  This one was operational from 1935-1999 and was popular in its later days for showing the Rocky Horror Picture Show.  It was demo'd in January, 2012 and its demise is very well documented.

 photo sourced from: "DJ Denim" on Flikr

The Bijou Casino was at 606 Washington Ave:

The Capitol was at 101 N. 6th Street:

The Cherokee was at 2714 Cherokee:

The Cinderella was at 2735 Cherokee and is currently undergoing a renovation, yay!:

The Comet was at 4106 Finney (all black theater):

The Empress was at 3616 Olive, it hosted many performances by Evelyn West, a beautiful dancer some called "the Hubba-Hubba Girl" or "the $50,000 Treasure Chest" as she apparently insured her breasts to the tune of $50,000 through Llyod's of London:

The Gravois was at 2631 South Jefferson:

The Hi-Way was at 2705 North Florissant:

The Kings was at 818 N. Kingshighway:

The Kingsland was at 6461 Gravois near the intersection with S. Kingshighway. It was operational from 1924 through the 1990s when it was sold and demo'd for an Aldi's.

It's destruction was captured within the "Straightaways" album inset by Son Volt showing the stage on display for the final time amongst the piles of red brick:

Album inset photo: Son Volt "Straightaways", 1997 Warner Bros. Records

The Lafayette was at 1643 South Jefferson (the building in white); this is now a Sav-A-Lot:

The Lindell was at 3521 North Grand:

The Loew's Mid City was at 416 N. Grand:

The Martin Cinerama was at 4218 Lindell and was pretty mod, with a curved screen and plenty of mid-century charm:

The Melvin was at 2912 Chippewa and is still there to see:

The Michigan was at 7226 Michigan and was freaking awesome...until ~1999 when it was razed:

The Missouri was at 626 N. Grand (currently being renovated, yay!):

The New Criterion (all black theater) was at 2644 Franklin:

The New Grand Theatre at 702 North Grand apparently screened the first talkie in St. Louis, Al Jolson's "The Jazz Singer":

The Orpheum (or the American) was at 416 N. 9th Street:

The Pageant was at 5851 Delmar (not THAT Pageant):

The Palm was at 3010 Union:

The Pershing was at 5917 Delmar:

The Regal (later Coliseum) was at 3144 MLK, check out the Vanishing STL photos and story:

The Rio was at 5566 Riverview:

The Senate was at 9 North Broadway (read the article on the tragic collapse, it calls Downtown "Skidrow"):

The Shaw was at 3901 Shaw at 39th Street. It was most recently Salamah's Market and was purchased from the local community development corporation. It is slated for a renovation into a catering and events company called Wild Carrot per a nextSTL story from May, 2016. Per that story, the sign is returned.

Conceptual image of "Wild Carrot"

The Stadium Cinema II was at 614 Chestnut and was once converted to Mike Shannon's restaurant:

The Sun was at 3627 Grandel Square and was lovingly restored and in use by a public charter school Grand Center Arts Academy:

The Thunderbird Drive-In was at 3501 Hamilton (I'm dying to find better photos of this one):

The Towne (formerly Rivoli) was at 210 N. 6th Street and was a well known adult film spot:

Union Station Ten Cine was at 900 Union Station on the south side of the property.  It was operational from 1988-2003.  It's closing is pretty well documented and I will do a separate post on it in the future.  Photos are surprisingly very hard to find.

The Victory was at 5951 MLK:

This one had a long history as the Mikado and then was renamed the Victory in 1942 per roots web:

"The Mikado / Victory Theater was located on the north side of Easton Avenue, just east of Hodiamont Avenue in the Wellston business area. The address was 5951 Easton Avenue (today Dr. Martin Luther King Drive., St. Louis, MO 63133
The O. T. Crawford chain built the Mikado theater in 1911, the architect was F. A. Duggan. The Original Japanese design seated 1608, including the balcony. The building was completely redesigned in 1939 in a
modern art deco design. Fire regulations, wider seats, and aisles reduced seating capacity to 1103. The newly modernized Mikado added a permanent marquee projecting over the entrance.
In December 1941, WWII began. In many cities a theater named Mikado (a dated term for "Emperor of Japan") would be renamed. The Mikado was renamed the Victory theater in February, 1942."

The Virginia was at 5117 Virginia and is still standing:

The West End was at 4819 Delmar:

Here's another one right before its demo in 1985:

The Whiteway was at 1150 S. 6th Street:

The World Playhouse was at 506 St. Charles was known for burlesque:

Thanks to Charles Van Bibber for the time and effort you've shared with us for future consideration and pondering. And of course, thanks to Cinema Treasures for cataloging these important places.

If anyone out there reading this has family photos of any of these theaters, please consider sending me a note and we can connect to get them scanned in for the future generations to appreciate.

groth_stl@hotmail.com

Movie Theaters of St. Louis

St. Louis has four full-time movie theaters. Each venue offers something completely unique and makes a night out at the movies a great experience. While four theaters may not sound like a lot for a city of ~319,000, it works. Among the four, there is a good mix of first run, blockbusters, family, art house and the occasional classics thrown in for good measure.

But, it is the overall experience, the vibe, the place that differentiates the city's theaters from the typical experience you get in the staid designs or faux retro feel of modern multiplexes surrounded by surface parking far from the central city.

The Chase Park Plaza Cinemas, one of the four I'll discuss, claims to be:

"the civilized alternative to the megaplex"

I agree with that assessment, and it seems to apply not only to the Chase but to the other three as well.

You can catch a movie with a little more of that old world charm in  either the Hi-Pointe Neighborhoodthe Central West EndMidtown or Downtown.

So lets take a look at each.

1. The Hi-Pointe Theater (1005 McCausland Avenue, Hi-Pointe Neighborhood, 63117)

This theater is one of the things that makes St. Louis great.  From the metal and neon marquee, to the curved stainless steel and glass box office, to the concession stand, to the seats and...even the bathrooms are cool with mostly original fixtures.  This is the coolest venue simply because it is like stepping into another time when you enter. The Hi-Pointe is the oldest continuously operating venue in the city and stepping into the lobby is like time-travel as the owners have tried to maintain the original character of the interior as well as the exterior.  And its location near Forest Park, Dogtown, The Cheshire Inn and the massive Amoco Sign, just add to the ambiance of this place on the very western edge of St. Louis.

This is a fun place to take people from out of town and a great return for date nights.

St. Louis City Talk circa 2010

St. Louis City Talk circa 2010

Notice the billboard and grey paneling over the marquee in the shots above taken in 2010?  As of publishing, the front facade is getting a makeover.  The brick and windows on the second floor are now on display and the grey paneling is no more, giving the building an even more authentic look...check it out:

Here's a little history on the Hi-Pointe from their website:

"An understated and wonderful St. Louis gem, the Hi-Pointe Theatre was built in 1922 at the incredible intersection of Interstate 64, Clayton Road, Clayton Avenue, McCausland Avenue, Forest Avenue, Oakland Avenue and Skinker Boulevard, today also the home of the world’s largest Amoco sign and just at the southwest corner of Forest Park. Taking its name from the surrounding neighborhood, it is the highest point in the City of St. Louis. Unlike other theaters of its time, the Hi-Pointe was always intended to show movies—not vaudeville or plays—on the big screen in a huge, comfortable auditorium. 
During the early days of cinema, the Warner Bros. Circuit of Theatres operated the Hi-Pointe, followed by Fanchon & Marco, St. Louis Amusement and St. Louis’s Arthur Enterprises. 
St. Louisans George and Georgia James have owned the theater since the 1970s. Their daughter, Diana and her husband Bill Grayson have expanded the Hi-Pointe's repertoire adding a second screen with 'The Backlot' and are continuing the family tradition these days. 
The theater has benefited from many renovations over its history. The aquamarine seating, long a favorite of St. Louis moviegoers, was added in 1963. Today, the theater boasts a huge new screen and explosive Dolby Digital sound while preserving the theater’s historic and neighborhood cachet, including a cozy lobby, turquoise curtains, quaint second-floor restrooms and men’s urinals noted by the Riverfront Times as “best in St. Louis.” 
As the oldest continuously operating single screen movie theater in the St. Louis metropolitan area, the Hi-Pointe is proud to continue its 90-year tradition today. The theater features convenient parking, student discounts, reasonable ticket prices, and awesome popcorn that won’t require a bank loan. 
Moviegoers from all over the region love the Hi-Pointe, and it’s frequently voted St. Louis’s favorite theater. 
See the newest movies in style at St. Louis’s oldest theater!"

As noted above, the current owners recently opened "The Backlot", a second screen on the second floor of the building directly behind the main theater.  This brick beauty was converted to a 50-seat, single screen theater with a nice sized screen (19 x 8 feet) and comfortable, reclining seats.  They have beer, wine, cocktails and all the usual salty and sweet snacks you would expect all for a reasonable price.  The theater is on the second floor and there are offices on the first floor.  

My favorite approach to the Backlot is from McCausland through a narrow brick gangway that just makes the city experience that much better.

my girl on her way to the Backlot

Parking is adjacent and plentiful and of course accessible by foot, bike and Metro Bus.  This place is a St. Louis treasure.  Congrats to the owners for the investment, good stewardship, and love for St. Louis movie traditions and of course, brick architecture. 

2. The Moolah Theater (3821 Lindell Boulevard, Midtown Neighborhood, 63108)

Get ready folks, this one is something to behold.  From the minute you arrive, you know you are somewhere special.  Centered between the bustling Central West End and the main St. Louis University campus centered near Grand and Lindell, this location is easily accessible from anywhere.

Walking up to this beauty created in the Moorish vein is something to behold with it's blue and yellow terra cotta trim, pharoah's head sculpture and lavish archways.  The building opened in 1914 and was the home of the Moolah Shriner's a Masonic Organization that used the building until the 1980s when they vacated St. Louis for the staid and safe suburbs in 1988.  The building was left to rot and fell into severe disrepair.  It's amazing how destructive the legacy of abandonment and middle class flight can be on a city...but, thanks to good stewards of St. Louis history and architecture, Amy and Amrit Gill, a massive multi-million dollar renovation took place around 2003. The Moolah was converted to apartments and the existing single screen theater opened in 2004.

The lobby is awesome.  There is a side area to watch movies or the Cards/Blues game if you are waiting for your kids to take in a movie.  There is a great little bar that shows vintage, sometimes kitschy, films and offers up local beers and tasty cocktails.

There is an eight-lane bowling alley downstairs if you want to bowl a few frames, shoot some pool or play some ping pong. Full bar in the bowling alley as well.

The theater is single screen...yeah, that's right multiplexes, a single screen. It is THE largest screen in the region (20 x 45 foot) and the seating is mixed with standard seats, leather couches, love seats and chairs. There is a balcony and a main seating area that accommodates ~500 total patrons.

The ceiling is a work of art and is illuminated with alternating colors and shades of light.

There are plenty of nods to the Shriner's legacy from Fez-shaped lamp shades to art work.

This place is a testament to the value of re-use, re-purposing and historic renovation in place making. St. Louis is better off with this work of art. There is nothing else like it in the region...go enjoy it!

Access by Metro bus, foot and bike are easy, as is the convenient and free structured parking lot directly north of the Moolah.

3. The Chase Park Plaza Theater (212 Kingshighway Boulevard, Central West End Neighborhood, 63108)

How can you not love the Central West End, the most diverse, bustling and well-to-do, yet accessible neighborhood in St. Louis. Vibrant and bustling, this is another fully urban experience.  You can arrive by Metrolink (Central West End red and blue line stop), Metro Bus, foot or cycle. Parking is free in the lot across Lindell at Kingshighway.

The Chase Hotel is work of art and the hallways and lobby are nothing short of stunning. 

Walking in from the Lindell side is the best point of entry, walking through the revolving doors into the dimly lit box office area complete with Grand piano.  Walk through the hallways amongst the various ballrooms toward the grand hall connecting to the hotel lobby. 

You can't help but feel grand at the Chase.

This 1920's era building is swanky and has that big-city feel. The theaters opened in 1998 and boast some of the vintage charm including an organ player who serenades the audience before the show, Bissinger's chocolate, local beer, wine and ushers who hand out candy on the way out.

Want to impress your significant other or out of town guest? Take them here. The scene is top shelf, elegant and meant to impress. The screens can be a little small, but the handsome murals, intimate setting, sound and picture quality more than make up for the modest screen size.

From the STL Cinema's website:

"The theaters at Chase Park Plaza Cinema consist of five intimate auditoriums with luxury seating, all-digital sound systems and "state of the art" projection. 
This unparalleled design and composition effectively sets a new standard for the St. Louis cinematic experience. 
Renowned architect Salim Rangwala, in conjunction with innovative cinema operator Harman Moseley, worked together with nationally recognized artist Dick Godwin to transform the former Chase Club into five modern day atmospheric theaters. 
With a stadium seating "presentation theater" and trompe l'oeil masterpiece in each auditorium, the Chase Park Plaza Cinema is a high tech representation of the Hollywood studios' great screening rooms of the past. This unique cinema concept is now offered for the first time to the discerning moviegoing public at the extraordinary redevelopment of a St. Louis landmark, the one and only Chase Park Plaza."

If you don't walk the neighborhood after the show, you are missing out.  There are too many great bars, restaurants, dessert shops, etc to mention.

4. The MX Theater (618 Washington Boulevard, Downtown Neighborhood, 63101)

This is St. Louis' newest theater, opening in 2013.  Located in the Mercantile Exchange (MX) district downtown, the building used to house the shuttered St. Louis Centre indoor mall...although it is hard to recognize it today after an amazing redo and modernization.  You can't miss the MX with it's beautiful sign that mimics a classic film reel with alternating red lights illuminating "M-O-V-I-E-S", letter by letter. 

nighttime

daytime

The style of the interior and exterior of the MX is sleek and modern. The three screen theater has padded seats that recline, and have a pull out lap-table for food and/or beverages.

photo credit:   MX Movies Flickr Page

concession stand

They serve more substantial food including gourmet hot dogs, nachos, tacos, quesadillas and of course toasted ravioli that can be enjoyed in the theater or in the adjacent full bar and dining area called the French Connection Lounge.

The location is fantastic between Laclede's Landing and the more concentrated restaurants and bars along Washington Avenue.  It is accessible by Metrolink, within steps from the Convention Center stop, Metro Bus, foot and cycle.  There are bike racks along Washington right in front of the venue.  Parking is free and super convenient as you enter the garage near Locust and 17th Street and park on the second floor, walk right into the theater and they validate your parking with the purchase of a movie ticket.

The National Blues Museum, slated to open in early 2016, will be located across the street.

Photo source: www.nationalbluesmuseum.org

Pi PizzeriaSnarf'sTaze Street FoodTakaya New Asian and many other dining options exist within walking distance.  You can't go wrong at this venue and with the structured parking, bike racks, big city skyscrapers and Metrolink stop, it has that big-city feel.

Like many other examples in St. Louis, the setting is as impressive as the destination, you really get an experience along with your ticket, you get to experience places that are special, not just a boring suburban multiplex that you can find from coast to coast.

In part two of this post, I will discuss the cinematic treasures that we have lost over the years.

Forest Park

Forest Park

This is one of the most visited places in the city.  The park benefits from a rare St. Louis County - St. Louis City pooling of public moneys with the creation of a special taxing district where the vast suburbs of St. Louis County pay taxes to Forest Park as part of the Metropolitan Zoological Park and Museum District (ZMD).  Just look at what can be accomplished when resources are pooled!  We have a world-class art museum, zoo, history museum and planetarium...all in Forest Park. Oh, and don't forget the Muny, Steinberg Ice Rink or the Jewel Box.

St. Louis Street Name Pronunciation

I love St. Louisans who grew up in the city, live in the city and root down in the city.  Being an Illinoisan and now St. Louisan for 20 years, I get constant joy from hearing how people talk and pronounce St. Louis names and streets and buildings.  

These real people give us that local linguistic soul, dialect and annunciation that I've come to appreciate over the years.  Being in the near geographic center of the U.S. affords us the opportunity to get tastes of how different people talk in this country...we might just be the melting pot of American diction.  Drive just an hour south of St. Louis in either Missouri or Illinois and you'll hear the countrified rural drawl...not like the deep south, but definitely southern.  Drive north of Decatur, IL for a taste of the Polish/Chicago thing.  Near the Iowa border with Missouri you get a taste of the Northern Midwest thing (a taste of Brainerd from Joel and Ethan Coen's "Fargo") or Scandinavian diction.  Not Minnesota or Wisconsin...but getting a bit closer.

Scandinavian Midwestern Gold

Nationally, St. Louis is probably not recognized as having its own accent, but colloquially, we probably do...it's just not well documented.  I think it is there buried in nuance  But a trained or curious ear can pick it up.

Look no further than local hip hop artist Nelly and actor/comedian Cedric the Entertainer discussing the nuances of pronunciations in the St. Louis black community on the intro track to Nelly's still kick ass recording "Country Grammar".  I love hearing that nuance when I talk to people.

St. Louis needs its own Alan Lomax, the famous theoretician of folk linguistics (and one of my favorite Americans), to investigate and record these weird sounds and dialects and pronunciations from my fellow St. Louisans.  St. Louis University should get a sociology or languages grad student to take this on :)

Anyhow, as I continue to traverse this city, I'm usually on my scooter which is the perfect vehicle to drum up conversations with strangers.  People want to talk when they see a dude on a scooter.  "How much mileage you get?"  "How fast does that thing go?"  "You need insurance on that?", "You look stupid on that thing"...you catch my drift.

Memories of Billy and Benny McCrary dance through my 1970s memory banks every time I turn the key of my low cc ride...

Anyhow, a two-wheeled vehicle, a motorcycle helmet covering my ears and a clunky camera around my neck means you can't safely use GPS, so I often find myself asking people for directions to certain buildings or streets.  Sometimes the street pronunciations I hear back are truly entertaining.

I am providing this list for new comers.  This is how the locals pronounce the following streets:

Gratiot = Gra'-chit

Gravois = Grav'-oy

Chouteau = Sho'-to

Goethe = Go'-Thee

I-64 = For'-tee

Baden = Bay-den not Bah-den

Your highfalutin French is not needed here kind sir, this is how we/they roll it off the tongue in the STL.

I will add to the list as new discoveries are made.

But back to our great street names...

The St. Louis Public Library has compiled a list of all the St. Louis street names with a brief history.

Glen Holt and Thomas A. Pearson of the Special Collections Department of the St. Louis Public Library are responsible for this fascinating resource.  Thank you, gentlemen, for your hard work and tireless research.  Your efforts have helped me understand and uncover the mysteries of my city and for that I am very thankful.  

So thinking about the work of Lomax, Holt and Pearson, why not embark on a field recording of St. Louis Street Pronunciations?  You could have the proper annunciation and the colloquial one side by side.  

But this has got to come from the real St. Louisan's, the ones who live on these streets...and this won't be hard, because St. Louis is a porch-sitting paradise in the summer.  People line the stoops in most neighborhoods, especially many of the all black neighborhoods in North City.

I had a conversation with an old man that I will never forget when I was photographing a park in North City.  He was hilarious and cool.  If half the shit was true, you could write a graphic novel about his view of his neighborhood.  He about laughed me out of the conversation when I grossly mispronounced Cabanne Place...it was like I almost offended him...and I ended up laughing too.  I now know how pronounce Cabanne in a way that won't get me laughed at.  But, I still don't have the proper pronunciation cemented in my brain to either match reality with or enjoy the play of local vs. proper. 

I imagine traveling to the more curiously named streets...microphone and recorder in hand and getting a sampling of the street names as pronounced by the hoi polloi.  You could add these tiny .wav files in a link next to the street names on the directory.

Hey Glen and Thomas, if our paths ever cross, let's talk!

Meanwhile, I'll keep logging my weird street names and the way I hear people say them.

St. Louis' Florist Row

Some industries tend to consolidate within a city.  Look no further than Produce Row in the Near North Riverfront Neighborhood where you can find fresh fruit and vegetables making their first stop in the city before getting re-purchased and distributed throughout Missouri and Illinois.

The long loading docks are abuzz with activity on most days and the scene is good.  Produce Row has been located near the intersection of North Broadway and North Market Street since 1953:

According to a 2011 story from one of the fresh produce industry's oldest trade publications, "

The Packer":  

"...21 companies inhabited Produce Row’s 98 stalls, ranging from wholesalers, to foodservice companies, to brokerages. That’s less than half of what it was just 10 years ago, when 57 companies operated along “The Row.” Still, those 21 companies simply occupy more stalls, making Produce Row a busy place most days — and nights.

“I think we’re 100% occupied,” said Vince Mantia, president of William Mantia Fruit Co. “There are opportunities down here to stay in business.”

Most of the hustle and bustle around the row takes place at night or in the early mornings, when most of the 18,000 tractor-trailers that visit the place annually come and go, leaving before the crack of dawn to deliver a shipment of goods to near or distant retailers or foodservice companies.

“This is one of the most competitive markets around down here,” said Jeff Moore, vice president-sales for the Midwest region for Tom Lange Co. Inc., Springfield, Ill. “But it’s a friendly competitiveness. It all boils down to service, relationships and quality.”

The space between the two rows of buildings, which also serves as a parking lot, is known simply as “the street.”

“Our guys walk the street at 6:30 every morning to see product, what everyone else is bringing in,” Moore said. “We’re seeing what we’re selling. That’s an advantage of being on Produce Row.”

Other industries are clustered as well, like Florist Row in the Gate District Neighborhood, but you might not know it.

Just south of Chouteau Avenue between Jefferson and Grand, you will find this charming cluster of wholesale and retail nurseries, greenhouses and florists.  Unlike the St. Louis Produce Market, Florist Row is largely open to the public, even offering weekend hours.  This is another one of St. Louis' more hidden gems that make city living so much fun.  But, why does it have to be hidden?  It wasn't completely obvious to me that this strip of businesses, creating a little clustered industry row, is right along LaSalle Street between Ewing Street to the west and Jefferson to the east.  Driving by on Chouteau Avenue, it is not "sold" to passers by.  I'd like to see a big metal and neon sign with an arrow pointing you to the strip...forgive my ham-handed computer skills, but something like this:

This could be a destination place for plant, flower, nursery enthusiasts (see Bowood Farms in the Central West End).  I've lived in a neighborhood just south of here for nearly five years, and never knew this was open to the public.  I assumed it was wholesale only.  Not the case.  There is a real opportunity for Florist Row to advertise and sell the strip a bit more to the hoi polloi...it could only help.  And the Gate District would benefit from a little place making.

This is a great spot to get your gardening supplies in a relaxed, laid back setting. 

Walter Knoll alone has a great selection of indoor and outdoor annuals, perennials and tropicals.  The staff is very kind and the place has the locally owned, slower paced vibe that you don't get at Home Depot or Lowes.

Walk east from there, where greenhouses dot the streetscape and stop into one of the florists where you will find a small army of floral arrangers diligently creating delightful offerings for festive occasions or get out of jail cards for generations of desperate men :)

Ever wonder where those pre-arranged floral bouquets and arrangements come from?  Right here.

Upon our visit, we looked around and couldn't help but notice the fact that the diversity of the staff nicely reflected the diversity within this part of the city.  We overheard conversations about the Cardinals game, weekend plans, kids and the best flowers to work with this week.  It was a relaxed and homey feel yet abuzz with activity of ten or so folks clipping, arranging and packaging flowers for their final retail destination.  A great, locally owned, city scene.

You'll see young women shopping for wedding flowers, hobbyists and creative types gathering supplies for their work and moms and daughters picking out craft supplies.

Florist row is yet another reason to love St. Louis city living.

But, back to the "industry row" concept...when thinking about critical mass, as defined as t

he minimum size or amount of something required to start or maintain a venture, what are some 

other industries that could benefit from "a row"?  A cluster of businesses that all of a sudden become a place, a destination.

I am thinking a strip of our awesome local chocolatiers such as Bissingers, Chocolate, Chocolate, Chocolate, Merbs, Kakao (which moved to the burbs since publishing), etc all setting up shop nearest Bissinger's new (awesome) location just north of downtown on Broadway occupying historic warehouses and factories.  How about a "coffee row" including all the local roasters.  A tasting room showcasing all the local brews would be fantastic.  Just think of the local flavor that could come from such a consolidation...not to mention the supply chain efficiencies...

Little Bosnia, Little Saigon, Little Sierra Leone...the possibilities are endless...concentrating businesses into a single, walk-able spot creates density and supports place-making.  Look no further than the Hill as a prime example.  Strength comes in numbers.  I like to make "a day of it" hitting all my faves on the Hill...it's so easy to just park the car and walk to all the markets and restaurants.

What "rows" have you seen in other cities that you think would work in St. Louis?

St. Louis Zoo Expansion Presents Huge Opportunity for Dogtown

I am fascinated with the Dogtown area of St. Louis. This part of town is a gamisch of three neighborhoods including Clayton/Tamm, Franz Park and Hi-Pointe...maybe more depending on who's talking.  Whatever the boundaries, I find this to be one of the more compelling, densely populated and "real" parts of town.  It has soul and it is kind of like the city's version of Maplewood, MO, a popular and gentrifying suburb of St. Louis directly to the west of this area. Dogtown boasts a diverse housing stock and a rich connection with Irish ancestry and identity.  Dogtown helps give St. Louis a sense of place and the intersection of Clayton and Tamm Avenues feels like the heart of this part of the city.

It would make a great place to live...and with its many locally owned and operated bars, restaurants and businesses, it's certainly a great place to visit as well...hence the point of this blog post.

When I walk the streets of Dogtown, I see a hilly, dense, urban neighborhood with rich traditions and pride.  The diverse housing stock is largely prideful and well cared for:

                                                 Looking west over the dense grid in Dogtown

Dogtown's architecture is a real mix best appreciated by a walk up and down the streets.  Slow down and take a look at how these humble particulars make a handsome sum and you can't help but love it:

At no time is the charm of Dogtown more apparent than around the break of Spring and St. Patrick's Day, an important day for people of Irish and Catholic descent, and Dogtown is the center of a parade and street party to honor the day.

A nod to the Emerald Isle

This part of town has remained stable and strong over the years and I think the future will be even brighter for the western edge of our city.

Try to see Dogtown through the optimistic lens that I do:

There has been much investment and development in the last five or so years around the fringes nearest Hampton and Oakland Avenues.

The Cortona at Forest Park was recently ranked as a "Top Five New Residential Development" by St. Louis Magazine.  This development brings much needed density and vibrancy to the former Checkerdome/Arena site.  The building is mod, bright and cool.

Photo Source: www.cortonaforestpark.com

The Tri-Star Mercedes dealership is nothing short of a sleek, modern and as urban as an automotive dealership can be.  Nice building, nice German cars!

Tri-Star Mercedes Benz at Hampton and Berthold Avenues

And then you have the promise of the St. Louis Zoo expansion.  This future addition is exciting and holds much promise as the Zoo does most things top shelf and classy.

From the Zoo website:

Unlike the existing Zoo campus in Forest Park, the expansion site is next to a residential neighborhood and retail corridor.

Plan recommendations include:

  • Using the expansion site to create a new entrance to the Zoo, anchored by a major attraction—an orientation point for visitors that would serve as a welcome center and be a hub of activity providing a unique experience and iconic architecture.

  • Moving parking facilities — from the existing campus and congested Forest Park roads to surface lots and a structured parking facility at the expansion site (This facility would capitalize on existing topography and provide both above-ground and underground spaces.)

  • Linking the expansion site to the existing Zoo campus with an iconic bridge, a gondola, wheeled trolleys or trams.

  • Placing not only parking but Zoo administrative/service/distribution operations at the expansion site, allowing room on the existing campus for new animal habitats and expansion of the Zoo's veterinary hospital.

  • Developing Zoo-themed retail, dining and lodging (an animal-themed hotel, for example).

  • Enhancing public space (creating a dog park, farmers' market or an outdoor event area)

While it was sad to see the former Forest Park/Deaconess Hospital go the way of the wrecking ball, it is hard not to see the St. Louis Zoo's expansion as a great replacement and even an upgrade for the western edge of our fine city.

image source:  cardcow.com

site as of March 14, 2015

While typically it's hard to get excited about a field and pending parking lots, this is an exception.  There is very real opportunity here.  The St. Louis Zoo is a destination locally, regionally, nationally and globally. Approximately three million people visit the zoo each year (source).

Encouraging these visitors to park on the south side of I-64 affords Dogtown with a massive opportunity.  Thousands of hungry, curious, meandering families, friends and tourists (each with a wallet) will descend on Dogtown without the physical barrier of the massive I-64 highway.  Many of these visitors know that a hotdog, pretzel and cold Busch will be available at the zoo, but they also need to know that there are a vast assortment of neighborhood restaurants and drinking establishments within walking distance...all with a lot of soul and local flavor.

But, many visitors don't like to take chances...they want safety and security.   With little ones usually in tow, I can understand. They need to be led.  Many suburbanites and tourists would not be characterized as "adventurous" or "urban explorers".  That's why we need to spoon feed them; we need to hold their hand and guide them on an extension of their St. Louis Zoo adventure, right into the heart of Dogtown.

Turn right to the zoo, turn left for Historic Dogtown...

So what's it gonna take?

Well, when I visited Boston, MA I walked a 2.5 mile "Freedom Trail" which led you on a self-guided tour of some of America's most historic places.  It was fun, but most of all, it was easy.  It is a fantastic way to take in the history and of course the city itself.  There are red stripes and bricks that mark the way.  You never get "lost" because the map is right there beneath your feet.

Dogtown needs something like this leading from the new parking lots of the Zoo to the many AWESOME spots in the heart of Dogtown nearest the zoo expansion site.  Heck, the stripes and bricks could even be green to honor the Irish history:

The "Walking the Dog(town)" tour could lead visitors down Graham Street to Clayton Avenue and circle around Tamm Avenue, which feels like the heart of Dogtown.  A simple cell phone application and signage could lead people to the dining, drinking and other stops.  It could easily be updated to include businesses as they come and go.  Ten restaurants within ten minutes...you get my idea.

Want to experience a truly local treat, the Slinger?  Walk to the Courtesy Diner through the streets of Dogtown and belly up to the counter for a slinger with onions and peppers.

photo source:  the13blog

Want to have a cold, rich beer brewed on site?  Walk to Heavy Riff Brewing Company.

How about pizza and a local microbrew from 4-hands, Civil Life, Modern Brewery, Urban Chestnut, Schlafly, etc at Felix's?  The building itself has windows that open up onto the street to give it that al fresco feel.

How about a delicious hamburger and a side of fried mushrooms at Seamus McDaniel's?

The smoked on-site chicken salad at Nora's is off the charts and nestled among a nice row of small businesses built right up to the street.

That's not it, there is much, much more.

All, locally owned, all neighborhood, all St. Louis.  The REAL St. Louis, the one with the soul.

Demolition is now complete on the parcel of land between Hampton, Graham, Berthold and Oakland.

The future is bright, the slate has been wiped clean and is now ready to be reset.  Even if/when the Zoo decides to build it's own restaurants, etc, it won't simply compete with the existing neighborhood, it will attract more to the area.  It can only build critical mass, it can only add to Dogtown.  I dream of visitors leaving St. Louis and saying "the Zoo was awesome (and free) and the sandwich and beer we had at lunch in that charming neighborhood was good too."

Improving connections to the zoo on both sides of I-64 is important.  Connecting the zoo visitors to the heart of Dogtown is equally as important if we are ever to turn people on to the great neighborhoods we have in the city.

Getting people to walk neighborhoods is important toward having them connect with them.  You have to interact with people who live there, you have to look inside homes as you pass, watch kids playing in the alley, pass by people porch sitting/drinking and observe the connected-ness of urban lifestyles. You don't get to know your city until you slow down, park the car and walk it. You won't "get" many subtle parts of St. Louis by blowing by at 35 MPH plus on Hampton or Clayton.  Park the car and walk around.

Dogtown is a treasure, now the visitors and tourists need to experience and see what we, the locals, already do.

Fox Park East Immigrant Housing Project

After reading the story that NextSTL broke on the Fox Park East Immigrant Housing Project last week I wanted to provide some personal perspective from someone who has lived in the neighborhood for ~4 years and how I feel this project will play an important role in an extremely important section of the city.

Actually, two separate low income housing projects were proposed by two separate groups that have the potential to make a huge impact on this key area in South St. Louis:  Fox Park, McKinley Heights and Tower Grove East.  These burgeoning areas are the ultimate bridges between Tower Grove Park, Shaw and Tower Grove South to the west, Soulard to the east, Lafayette Square to the north and the Benton Park areas to the south.

I love this part of the city and think it is going to continue to see investment as Shaw and Soulard and Lafayette get "built out".

Both projects proposed would utilize state and federal low income tax credits and both will target low income tenants as to provide quality affordable housing to an under-served population.  The first is the Fox Park East Immigrant Housing (FPEIH) project, the second is Southside Homes by C. F. Vatterott.

Today I'm  focusing on the first of the projects, FPEIH, which spans the Tower Grove East and Fox Park neighborhoods.  I'll do a separate post soon sharing my thoughts related to the Vatterott proposal to build new homes on LRA and Vatterott-owned lots in Fox Park and McKinley Heights in the near future.

The FPEIH venture will be a historic rehabbing project and will involve a non-profit called RISE, Wagstaff Urban Werks and Messiah Lutheran.  You may recognize Wagstaff Urban Werks, as they have designed the "Ritz Park" that was recently completed on South Grand (source).

RISE too has experience and a proven track record for respectful historic rehabs in Old North St. Louis and, closer to home, Forest Park Southeast with the Park East Homes project; take a look:

Photo source:  risestl.org

Photo source:  risestl.org

Not too shabby, eh?

Here is their mission statement:

"Rise's mission is to work in partnership with community-based and other organizations to redevelop and strengthen neighborhoods and communities. By providing capacity-building assistance, housing development services and access to financing, we make the connections between non-profit community organizations, financial institutions and government that make successful neighborhood revitalization possible."(source)

Messiah Lutheran is a South City church in the Tower Grove East neighborhood and is the principal sponsor for this project. Following is a summary of their mission:

In a classic “middle neighborhood”, Fox Park and Tower Grove East provide the perfect blend of resources and revival to suggest the proposed development will be a success. What would seem to assure success is the genesis of this proposal. Messiah Lutheran has enjoyed the recent emergence of a refugee population in their congregation. Ethnically Nepalese, a significant population of Bhutanese refugees has made the greater neighborhood around Messiah Lutheran’s South Grand Church home. Having “adopted” this population, the congregants of Messiah Lutheran have become acutely aware of the needs of their new friends and neighbors. Often characterized by single households made up of extended families, these families are often under-housed, rent burdened and living in substandard housing. Still assimilating, the population has frequently been victims of street crime in the neighborhoods where they initially settle. On many occasions these families, most of whom have no automobiles or a single car for an extended family, have expressed a desire to live in a more stable neighborhood and closer to the church and the resources it provides.

The circumstances seem to be preordained. The recent relocation of the International Institute to 3401 Arsenal Street (in the heart of the proposed scattered site development) brings significant resources into immediate proximity to the proposed development. The refugees and their families will have the regular support needed in order to develop the skills and cultural understanding needed to thrive in a new home. In addition to affordable housing, limited commercial space in one of the centrally located buildings will be made available to local non-profits and financial industry volunteers to provide the targeted population with a variety of services including financial literacy, jobs counseling, credit building, and other important services. In keeping with MHDC’s stated goals, the proposed housing is a short walk from major public transportation stops, shopping, cultural resources, employment opportunities and entertainment.

All three organizations involved in this project are St. Louis City entities.  This project will target 10 separate buildings for historical rehabilitation, including six in the Fox Park neighborhood and four in the Tower Grove East neighborhood.

Here is a map of the rehab projects proposed by FPEIH:

And here's the proposed property list by address:

Now let's take a look at these bruised brick beauties that may be coming back to life:

2801-2803 California Avenue (front)

 2801-2803 California Avenue (rear)

2625-2627 Texas Avenue

2833 Magnolia Avenue

2850 Magnolia Avenue

2128-2130 Oregon Avenue

2644 Accomac Street

3114 Sidney Street

3152 Arsenal Street

3114-3116 Arsenal Street

3110 Magnolia Avenue

In a recent public meeting held in Fox Park, the neighbors in attendance had overwhelming support for the project.

Adding density, ethnic diversity, stable tenants, support of immigrants as well as sensitive historic preservation of vacant homes are all things I look forward to with this project. And these values are the ones that I really enjoy about living in this part of St. Louis. I personally feel that this project will be a success and will increase the quality of life in this amazingly happening part of town.

10 Observations From a City Dweller

10 quick thoughts from an STL lover/resident:
  1. If just 20% of the properties in my neighborhood changed hands from slumlord landlord to owners with dignity, 80% of our problems would subside. There is a common rule of thumb in business and statistics that says 80% of the effects come from 20% of the causes.  Read about the 80:20 rule, or the Pareto principle here.
  2. I feel after 8 years in St. Louis Public Schools, my kids are getting about as good a public education as you can in the region.  I feel like I have the tools to understand my options should I need to make a move, they are here:  www.stlcityschools.org
  3. It would be great to perform neighborhood-wide tree surveys.  This could lead to sensible and calculated plantings of new Missouri natives street trees planted and harvest the dying/misplaced/dead ones and make firewood for the city to sell/give away.  This would go a long way to improving curb appeal.  Has anyone out there done this? I think it would be awesome to completely plant an entire neighborhood.  The benefits of street trees are undeniable.
  4. Weird to say, but these days downtown feels less dead at night and more so during the day.  Lots of jobs lost at AT&T, etc.
  5. I am amazed at the amount of development between I-44 and Delmar.  I love what's happening in the middle part of the city.
  6. After visiting and writing about nearly all of our 111 parks, I think our department heads in the city should have valid credentials/experience.  For instance, the forestry dept head should be an arborist and the park's dept head an urban planner, etc.  We have a beautiful park system, but there is no leadership or vision that I'm aware of to elevate or maintain our parks.  It is done on a ward by ward basis by politicians vs. the park's dept.
  7. I am weening myself off of social media...it really changes the way you are viewed by people who don't really even know you.  It is an obvious advancement for our society, but at the same time, I don't necessarily think it benefits my life or my goals.  Reading the Circle by Dave Eggars is helping me frame this technology.  His fictional concept of privacy vs. transparency has changed my worldview on social media and the information age.
  8. If I hear one more suburbanite from the inner ring suburbs tell me what is wrong with St. Louis and why they left my head is going to explode.  You are either part of the problem or the solution.  Quitting and moving is the easy part.  Abandonment and apathy are legacies that take much more time to heal.
  9. It seems like the Post-Dispatch has been more accurately reporting locations in their stories.  They are becoming less lazy in saying "St. Louis man murders 2"...now they are getting it right and saying Bel-Nor man murders 2 in Jennings...baby steps are important in understanding our region and who we are.  #Ferguson has been huge in building accuracy in reporting and honestly talking about our region vs. tagging everything to St. Louis.  The honesty is refreshing.  The people of Ferguson are the ones who can vote out the old ways and build new policies and ways of doing business.  The ball is in their court and I'll watch and hope for the best on the sidelines; wish I could vote for change, but that's not how we are structured.  It's Ferguson's problem to fix.
  10. We are a zero to negative growth region, meaning St. Louis and St. Louis County are collectively losing population...together...for the first time in STL County history.  When this is the case, regional battles exist for jobs, tax base and residents.  As it stands today, Clayton is St. Louis' greatest competitor for jobs.  Centene expanding in Ferguson is great for Ferguson, but another snub to St. Louis.  Remember BPV/Cordish and Centene parting ways?  Centene surely hasn't forgotten, and they are doubling down in the burbs...not St. Louis.  A central, bustling city mean a lot more to me than a sprawling region of suburban campus and "job centers". 
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